Hot As Hell of the Day: The New Zealand-based pizza chain Hell Pizza, known for its provocative marketing campaigns, is targeting deathwishers with its latest promo: The Pizza Roulette.
One slice of the pie contains “the hottest chilli known to mankind” — but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.
Bonus: Gravedigging and alibi synchronizing at 3 AM makes for an excellent team-building exercise.
[reddit.]
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truly-ingenious reblogged this from thedailywhat and added:
I’d give this a shot!
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iamgeorgemcfly reblogged this from picardwouldtotallyrulekirk and added:
SOMEONE PAYS.
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hadfuninthepromiseland reblogged this from thatfuckingasiankid and added:
Would be fun, not in England though?!!!??
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nyhne likes this
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bishironen reblogged this from zwerven and added:
i’ve wanted pizza from this place ever since my kiwi friend tweeted about it
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zwerven reblogged this from totalfiasco and added:
holy shit, that seems awesome hell black pepper is too spicy for me usually but i’d so fucking do this ;_;
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danseusepourlavie reblogged this from justpeachyxo and added:
I would be terrified as shit to play this…
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ajourneytomd reblogged this from thedailywhat and added:
the disclaimer: http://hellpizza.com/files-nz/roulette/terms.jpg
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lightly-dreaming reblogged this from 50shades0fnope and added:
… >:) I smell an idea for this weekend coming on…
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![thedailywhat:
Hot As Hell of the Day: The New Zealand-based pizza chain Hell Pizza, known for its provocative marketing campaigns, is targeting deathwishers with its latest promo: The Pizza Roulette.
One slice of the pie contains “the hottest chilli known to mankind” — but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.
Bonus: Gravedigging and alibi synchronizing at 3 AM makes for an excellent team-building exercise.
[reddit.]](http://24.media.tumblr.com/tumblr_m0sco9i9uj1qzpwi0o1_500.jpg)